Getting noticed in a noisy world
Change seems to be the only word that defines today’s lifestyle. I have seen the black and white televisions being replaced on the shelf by the latest models of colour televisions. Even the computers which started off as big boxes have become sleeker and smaller over the years. The release of one model after the other constantly changes the definition of the terms technological advancement. What may be in fashion today, will be obsolete tomorrow. Thus arises the need of constant upgradation of products and services.
Changing with the changing times is not the part where the difficulty arises. Coping with the pace of the change is truly the main challenge. It is the most essential ingredient in order to keep up with the cut-throat competition that market players are facing today. In my opinion, this is where the need of internet marketing crops up. Door to door selling has proven to be too tedious and time-consuming. Whereas, the internet is a growing market which is cost effective due to its ease in accessibility. I’ve noticed the pop-ups and advertisements on the left or right columns of various websites such as youtube.com, miniclip.com etcetera, and some of them are rather catchy. These pop-ups really address the need of several internet users and have helped me to satisfy my desires. For example, once I clicked on a pop-up advertisement of a particular game, and I really enjoyed playing it.
However, at times it becomes really difficult to choose between websites while surfing the internet. Even the search for a simple thing like the dictionary yields 696,000,000 results. It then becomes difficult to choose between dictionary.com and thesaurus.com. Thus, I usually opt for the first option on the first page of Google search. Generally the first website encompasses of exactly what I am looking for, but there are times when I explore the other pages as well. Looking beyond the first page on Google Search is a very rare event. Thus, I feel that a website has a better chance of being navigated if it is on the first page of Google.
A website gains a higher position on a particular search engine on the basis of the number of people who have clicked on that particular website. So, the more the number of clicks, the higher is the rank of the website. The number of clicks can be increased in various ways. Some SEO experts offer SEO consultation to help the website owners increase the number of clicks on their website. Some of these ways are by advertising on other websites, improving the web design etc. In all, these consultation services are highly effective as they perfectly understand the needs of consumers like me..